Most online stores lose sales before a customer ever sees the product
Google never indexed the page, the category structure buries it three clicks deep, or duplicate content from filters and variants splits ranking signals across dozens of near-identical URLs. I run e-commerce SEO for stores on WooCommerce, Shopify, and custom Next.js storefronts, fixing the structural and technical issues generic SEO advice misses.
The Real ProblemE-commerce sites don't fail at SEO because of thin content. They fail because of structure.
This is where I focus - not blog traffic, but the structural work that determines whether your products can be found and bought.
What's IncludedEight areas of work, from the first crawl to monthly Merchant Center and revenue reporting.
A full crawl of your store to find indexation leaks, faceted navigation issues, duplicate content from variants and filters, canonical errors, redirect chains, and JavaScript rendering gaps - prioritized by revenue impact, not issue count.
Category and subcategory pages restructured around real commercial search demand, including pagination handling, internal linking to priority products, and a URL structure that scales with your catalog.
Title tags, meta descriptions, and on-page content built around actual buyer search intent - plus unique descriptions where duplicate manufacturer copy is currently hurting you.
Server-rendered Product, Offer, Review, and Breadcrumb schema so your listings are eligible for price, stock, and star-rating rich results - not JS-injected where Google can miss it.
Canonicalization, parameter handling, and indexing rules for filter and sort combinations so crawl budget goes to pages that should rank, not infinite filter permutations.
Store speed audits focused on what matters for conversion and ranking: image-heavy product galleries, third-party checkout scripts, and render-blocking resources.
Merchant Center feed audits for GTIN/MPN mismatches, price and availability conflicts, image and title policy violations, and category mapping errors - plus aligning feed data with your Product schema and setting up scheduled fetches so listings stay accurate.
Monthly tracking via Search Console, GA4, and Merchant Center covering indexation health, category and product rankings, feed disapproval trends, and organic and Shopping revenue.
Audit, strategy, implementation, then continuous iteration as the catalog changes.
Full technical and content crawl, indexation check via Search Console, Merchant Center feed diagnostic, and a prioritized findings report.
Category and product architecture plan, keyword mapping by commercial intent, and a fix roadmap sequenced by effort vs. impact.
Schema, canonical, redirect, and indexing fixes; category page rebuilds; priority product page optimization; Merchant Center feed corrections and resubmission.
Monthly reporting on indexation, rankings, and organic revenue, with continuous fixes as the catalog changes.
Fixes tied to indexation, rankings, and revenue - not vanity metrics.
E-commerce SEO engagements are scoped to catalog size and platform complexity. Most start with a one-time audit, followed by a monthly retainer for implementation and monitoring. See SEO services and packages, or request a custom quote based on your store's audit findings.
Crawlability, indexability, and site health fundamentals - including schema beyond Product markup.
Titles, content, headings, and internal links matched to search intent across your key pages.
For stores with physical locations alongside online sales - local search and the Maps pack.
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