Seed & Niche Discovery
Starting from your business, products, and services, I expand into the full universe of terms your customers actually use - including the phrasing you might not think to search for yourself.
Target the Searches That Actually Turn Into Customers
A deep, manually-reviewed keyword research project that maps out what your customers search for, at every stage of their decision - so your content and pages are built around demand that's real, reachable, and worth ranking for.
What's IncludedWhat The Research Covers
Keyword tools spit out thousands of rows. The value is in the filtering, grouping, and judgment calls - that's the part done manually so you get a list you can actually act on.
01 02 Search Intent Mapping
Every keyword is tagged by intent - informational, commercial, or transactional - so you know exactly what type of page or content it belongs on.
03 Competitor Keyword Gaps
Keywords your competitors rank for that you don't - surfaced and prioritized by how realistic and valuable they are to go after.
04 Volume, Difficulty & Value Scoring
Search volume and ranking difficulty combined with business value, so you're not chasing high-volume terms that will never convert.
05 Long-Tail & Question Keywords
The lower-competition, high-intent phrases and questions that are often the fastest path to real traffic and rankings.
06 Content & Page Mapping
Each keyword group mapped to an existing page, a page to create, or a blog topic - so research turns directly into a content plan.
Process
How It Works
01
Discovery Call
A short call to understand your business, products or services, target customers, and current content or rankings.
02
Keyword Discovery & Data Pull
Seed expansion, competitor analysis, and search data pulled from multiple sources to build a comprehensive raw keyword universe.
03
Manual Filtering & Scoring
Every keyword reviewed by hand - irrelevant, low-value, and unreachable terms cut, the rest scored and grouped by intent and topic.
04
Delivery & Walkthrough
You receive the finished keyword map plus a live call to walk through how to prioritize and use it in your content and SEO plan.
Search Intent
Built Around Real Search Intent
Every keyword is grouped by what the searcher actually wants - so nothing gets pointed at the wrong kind of page.
| Intent | What It Means | Where It Belongs |
|---|---|---|
| Informational | Researching a topic or problem | Blog posts, guides, FAQ pages |
| Commercial | Comparing options before deciding | Comparison pages, reviews, “best of” content |
| Transactional | Ready to buy or contact | Service pages, product pages, landing pages |
| Navigational | Looking for a specific brand or site | Homepage, brand pages |
What You Will Receive
A working keyword plan, not just a spreadsheet dump.
- Full keyword list with volume, difficulty & intent
- Keywords grouped into content-ready clusters
- Priority ranking by opportunity and effort
- Competitor gap keyword list
- Long-tail & question keyword bank
- Page/content mapping recommendations
- Recorded or live walkthrough call
- 30-day follow-up email check-in
Who This Service Is Best For
- You're planning a content calendar or blog strategy from scratch
- You're building new service or product pages and want them targeted correctly
- You're not sure which keywords are actually worth targeting
- You want a second opinion on your current keyword targeting
Not a Good Fit If
- You already have a validated, up-to-date keyword strategy in place
- You're looking for guaranteed rankings on specific terms
- You need ongoing keyword tracking rather than a one-time research project
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FAQFrequently Asked Questions
Most projects are completed within 5 to 7 business days from the discovery call, depending on your niche and how many pages or topics we're mapping.
Pricing depends on your industry, competition, and how many keyword groups or pages we're covering. Tell me a bit about your business and I'll send a tailored quote - no cost or obligation.
Keyword research is delivered as a standalone plan you or your writer can use directly. If you'd like help with content writing as well, that can be discussed separately.
Bring them to the discovery call. I'll validate them, expand around them, and check them against real search data and competitor gaps.
Yes - the process adapts to local search behavior, industry-specific terminology, and niche audiences as needed.
Get Your Keyword Research Plan
Send a link to your site and a bit about your goals - you'll get a scope and quote back, no obligation.
Keywords
