Improved local visibility and qualified lead flow through technical fixes, location pages, and content refreshes.
Project Overview
The business had strong service quality but weak search visibility across location-based queries. We restructured key landing pages and aligned content with transactional local intent.
Within three months, priority keywords moved into page one and lead quality improved significantly.
Execution Strategy
- Fixed crawl and indexation blockers on service pages.
- Built city-focused landing pages with unique local content.
- Improved internal linking from blogs to conversion pages.
Results
Organic calls and form submissions increased steadily after launch. The campaign established a repeatable local SEO framework the team could scale to new areas.

SEO Growth for a Local Service Brand

This project focused on improving measurable business outcomes through a structured SEO workflow for Kathmandu Home Services in Kathmandu, Nepal, with an execution budget of $4,500.
- Clear project scope aligned with the Local SEO growth objective.
- Execution roadmap designed to prioritize fast wins and scalable improvements.
- Ongoing performance tracking to validate outcomes after launch.
How This Case Study Project Was Executed
Discovery & Research
We audited user behavior, conversion funnels, and competitor positioning to identify high-impact opportunities.
Strategy & Execution
The information structure and optimization roadmap were rebuilt to shorten growth cycles and reduce conversion friction.
Measurement & Iteration
A consistent reporting cadence was implemented to validate impact and iterate improvements faster.
Performance Outcomes After Launch
42%
Increase in conversion rate
31%
Improvement in session duration
26%
Reduction in bounce rate
3x
Faster content publishing
