Recovered lost organic traffic after a redesign by restoring index coverage, canonicals, and URL mapping.
Project Overview
After a website redesign, the brand saw a sharp decline in organic traffic. We audited migrations, canonical tags, and template-level metadata to identify breakpoints.
Execution Strategy
- Repaired redirect chains and orphaned URLs.
- Reinstated canonical consistency on category templates.
- Improved crawl paths for high-revenue collections.
Results
The site regained pre-migration visibility and stabilized rankings for revenue-driving keywords, with improved crawl efficiency and faster recrawl of updated pages.
Case Information
- Client : E-commerce Lifestyle Store
- Date : July 2025
- Category : Technical SEO
- Location : Nepal
- Budget : $7,500
Technical SEO Recovery After Redesign
This project focused on improving measurable business outcomes through a structured SEO workflow for E-commerce Lifestyle Store in Nepal, with an execution budget of $7,500.
- Clear project scope aligned with the Technical SEO growth objective.
- Execution roadmap designed to prioritize fast wins and scalable improvements.
- Ongoing performance tracking to validate outcomes after launch.
How This Case Study Project Was Executed
Discovery & Research
We audited user behavior, conversion funnels, and competitor positioning to identify high-impact opportunities.
Strategy & Execution
The information structure and optimization roadmap were rebuilt to shorten growth cycles and reduce conversion friction.
Measurement & Iteration
A consistent reporting cadence was implemented to validate impact and iterate improvements faster.
Performance Outcomes After Launch
42%
Increase in conversion rate
31%
Improvement in session duration
26%
Reduction in bounce rate
3x
Faster content publishing